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The Get Hired Formula
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User's Guide (5:50)
PHASE 1: CURATE
Building Product You
Phase 1, Lesson 1
Phase 1, Lesson 1: Your Personal Brand: Building a Unique Promise of Value
Defining Product You: Strong Branding (9:16)
Measuring Your Reputation: Powerful Messaging (8:20)
Quiz 1: Craft Your Personal Brand
Phase 1, Lesson 2
Phase 1, Lesson 2 Resume Refinement: Punch on Paper
Telling Your Story: Resume Essentials (13:14)
Focusing on Results: Accomplishment Statements (12:34)
Leveraging Your Experience: MBA Edge (7:44)
Quiz 2: Your Resume
Phase 1, Lesson 3
Phase 1, Lesson 3: Essential Technology: Creating a Stand Out LinkedIn
Building Your Profile: LinkedIn Essentials (16:18)
Optimizing Your Headline: LinkedIn Keywords (4:28)
Selling Your Summary: Condensing Your Pitch (7:40)
Showing Your Stuff, LinkedIn Recommendations (8:15)
Making the Point: Your MBA on LinkedIn (7:08)
Quiz 3: Your LinkedIn Profile
Phase 2: CONNECT
Assessing and Expanding Your Network
Phase 2, Lesson 1
Network Development: Expanding Your Search
Finding Contacts: Working the Alumni Network (9:39)
Managing Your Network: LinkedIn Features (12:20)
Staying Current: Twitter Networking in Real Time (71:34)
Quiz 4: Your Network
Phase 2, Lesson 2
Your Employer Target List: Narrowing Scope
Strategizing Your Search: Target Employers (10:35)
Making Connections: Finding Starter Contacts (17:26)
Reaching Out: The Power of Outreach Email (14:57)
Quiz 5: Your Outreach
Phase 2, Lesson 3
The Advantage of Company Research: Getting the Edge
Powering Your Search: Company Intelligence (8:56)
Gaining Great Contacts: Find Your Fit (7:32)
Quiz 6: Target Companies
Phase 3: CLOSE
Pitching Product You to Employers
Phase 3, Lesson 1
Tactical Communication: Reaching Out to Potential Employers
Taking Risks: Contacting a Cold Company (6:58)
Crafting Your Message: Cover Letter Essentials (11:57)
Communicating You: Rules for Emailing (5:44)
Quiz 7: Your Contact
Phase 3, Lesson 2
Successful Interviews: Balancing Expectations
Preparing for the Interview: Focus on the Company (5:41)
Communicating in the Interview: Focus on the Interviewer (6:04)
Cinching the Interview: Focus on You (6:22)
Quiz 8: Your Interview Strategy
Phase 3, Lesson 3
Focus on Solutions: Negotiating Terms
Starting Time: When to Begin Negotiations (8:33)
Researching Market Value: Your Potential Salary (7:09)
Working Your Benefits: What's On the Table (6:18)
Quiz 9: Negotiation Terms
Crafting Your Message: Cover Letter Essentials
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